In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).